The Digital Landscape Of College Search

The college search process has turned into a race for institutions to get the right content in front of prospective students. Where this content is delivered is another important factor in improving the level of reach that any institution can achieve. Recent studies have found that the current student body approaching the college grade level obtain a sizeable amount of information on TikTok, which supplies content in short formats. Aside from utilizing this popular app, institutes are encouraged to match their channel strategies to key student segments by posting content across social media platforms such as YouTube and Instagram. When a strong social media presence is combined with an informative website and optimized emails, it works to form a perfect trifecta of digital engagement. While these applications serve as a great foundation for institutions in the space, there is much more to be done to reach prospective students. For more information on how to adapt to the digital college search landscape, read on to the infographic included alongside this post.